Online Business Networks

This MSNBC article discusses pros and cons of using social networking sites for business purposes:  “Online Social Networks Go to Work“.  Notably it mentions the low cost of using an online social networking site for business and the benefits it can reap.  I agree with the statement that networking technologies nobody uses are of limited value; and that as the popularity of SNS sites grows, so does their value, because a larger number of users mean better odds for productive connections.  This simply makes sense.  The value derived from non-business related sites often diminish over time as users become bored with it or their offline activities increase.  But, the value derived from business-related social networking sites may increase over time as they continue to attract business users and facilitate productive exchanges.  It will all depend on the number of users, value of the exchange and what it’s worth to the user.  My prediction is that the total economic value gained is higher for the business-related sites and they will become more prominent in the work place.